WIBCI you NOTICED WHAT THEY WERE SELLING?
Picture a commercial where a young woman is pictured in a montage: bored out of her head in the dreariest of offices and dispiritedly watching the spin cycle at a laundromat too dull for color, self hair-cutting in a bathroom, and a cup-o-noodles rip-off rotating in a microwave oven. The sheer volume of toothbrushes points to multiple roommate habitation and the noodles in styrofoam are an obvious nod to a frugal lifestyle. The narrator says:
You work hard. You save your money…
so you can have all this…
by the time you are like….. 87?!
Then it hits you.
This final three lines above are narrated over rapid fire images of: a very white wedding on the beach at sunset, a very white woman watering the roses in front of her twin swan topiaries (she appears to be wearing curlers and borrowed a dress from Mrs. Cleaver), a family photo of mom, dad, eldest bro, little sis, and a non-binary infant, an elderly couple NOT very white holding hands and running on the beach, cuddling, and laying a loving head upon husband #3’s shoulder. The dream crashes to reality at the word ’87 when the young woman standing on a metropolitan intersection regains her footing after a death defying brush with a speeding city bus and noticing the guy across the street spinning a life insurance policy placard in a scream mask/costume. the Narrator continues:
Life is short.
So you start spending on today.
More gentler montage of images of the young woman making purchases such as: a bougie fruity drink, a green and red cocktail for two with a sparkler in it, boxing lessons, a tuba, a washing machine (still in its box), and face and hand masks shown off masterfully, boxes that pile up from floor to ceiling swallowing what seems to be a doorman, and head banging like you just don’t care at a concert. Narrator continues:
Which means you need a bank that was actually built for life today instead of,
you know, then….
At the word ‘then‘ we once again see the now ironical 1950’s curlers lady and the swan topiaries. The final image is of the young woman who obviously took this commercials advice and frivolously started spending like there really was no tomorrow at the peak of an endorphin high while running in a marathon. The Narrator ends with:
(bank name) Do it right.
Um…what was said/shown that was ‘right’?! Is piling up a massive mound of debt ‘enjoying life’ that this target demographic is unlikely to ever shovel their way out of, really a responsible life plan to be angling to our youth? The same youth who may have incurred outrageous debt for an education that wasn’t really designed to employ them in a world that doesn’t have jobs for them. The same youth who have less cognitive abilities than all generations before them, not enough life skills, and will most likely be living with their parents for far longer than welcomed… you think this reckless, thoughtless, selfish campaign is the way to go?
Sorry youth, the world sucks, be smarter.
Last Updated on 07/08/2026 by Death of Hypatia Inc.
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